Buy consumer behaviour by isabelle szmigin maria piacentini isbn 0783324946253 from amazons book store everyday low prices and free delivery on eligible orders. Consumer behaviour second edition isabelle szmigin and maria piacentini consumer insights and longer case studies make the connection between theory and practice explicit covering topics including online consumption digital consumer behaviour and sustainable fashion. Presenting a brand new approach to teaching consumer behaviour szmigin and piacentini move beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research such as consumer culture theory which are enhancing ourunderstanding of this fascinating subject. About the authors isabelle szmigin professor of marketing university of birmingham and maria piacentini professor of consumer research lancaster university isabelle szmigin is professor of marketing at the university of birmingham she has taught consumer behaviour at undergraduate and postgraduate level at universities in britain and asia and has published her work in leading
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