From miles young worldwide non executive chairman of ogilvy mather comes a sequel to david ogilvys bestselling advertising handbook featuring essential strategies for the digital age. The purpose of this book as stated by the author is to entice the reader to read the original ogilvy on advertising it is not an updateits an assortment of advertising history trivia case studies and whatever other items the author felt like throwing in. From miles young worldwide non executive chairman of ogilvy mather comes a sequel to david ogilvys bestselling advertising handbook featuring essential strategies for the digital age in this must have sequel to the bestselling ogilvy on advertising ogilvy chairman miles young provides top insider secrets and strategies for successful . The vast majority of content produced on the internet remains unread unwatched unseen and unheard so writes adman young in this richly illustrated well argued manual on how to get the word out the 1980s era bible of the ad industry ogilvy on advertising writes current ogilvy mather . Today miles young ogilvys non executive chairman previews his book ogilvy on advertising in the digital age i spoke with miles young about the book specifically about the strategies
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